Bite Me

Chew On This by Eric Scholosser & Charles Wilson
(c) 2006 302 pages

Sometimes, you can judge a book by its cover. The cover of Chew On This advises it contains "everything you DON'T want to know about fast food." And it does.

At times a tad didactic, more often hard to stomach (sorry; you know my addiction to puns) Chew On This is never subtle, boring, or vague.

Remember the 1993 E. coli outbreak among Jack in the Box customers? Here's a refresher from page 192:

"One of the first kids to become ill, Lauren Beth Rudolph, ate a hamburger at Jack in the Box a week before Christmas. She was admitted to the hospital on Christmas Eve, suffered terrible pain, had three heart attacks, and died in her mother's arms on December 28, 1992. She was six years old."

She was also a month ahead of the curve. In January, doctors in a Seattle hospital noticed an unusually high number of cases of children being admitted with bloody diarrhea - and shortly after health officials connected the dots, Jack in the Box recalled all of the contaminated ground beef.

The authors don't mince words about the fast food business and the enormousness of its impact on health and the economy, but then again, they also didn't point out that gee, it would have been really nice if Jack in the Box (or McDonald's, in 1982, or, or, or...) could have been more proactive, more careful, less driven to sell burgers at all costs. Maybe the book isn't as didactic as it is just plain accurate.

Sure, I'm biased. I don't like grease and I've been avoiding high fructose corn syrup for several years now. I buy "free range" chicken and even harvest a few vegetables from my own (woefully small) garden each year - knowing it's only a nod at the problem. In other words, Schlosser and Wilson had me before I opened the book. Still, I will never look at fast food the same way again.

It's hard to say how individual kids will respond to the book's blatant message - but at least, I think it's very unlikely to make many of them fans of the very, very successful industry. (And the folks at TeenReads.com apparently agree.

Of course, plenty of folks - not surprisingly, many higher-ups at McDonald's, Burger King, et al - don't agree. The industry reacted by creating its own website (long live the fast food giants, but not necessarily their clientele) and campaigning to keep the authors out and pop and branded fries/pizza/etc. in our kids' schools. Sick, sick, sick.

Public relations is about spin more than facts, however, and Schlosser and Wilson did a beautiful job of documenting their facts in a 31-page notes section proving (warning, bad pun coming) meat can be beautiful.

I promise, no more today. Chew On This is highly recommended for readers (12 and up) and contains very, very few puns.

--Can you handle it? More info available here or just buy a copy and dig in.--